yachtdrop

brand, content, print, web

yachtdrop – the online provisioner

Connecting yachts, wherever they may be moored, with nearby provisioners – yachtdrop offers a unique online shopping experience. By simply selecting a location, placing the order and dropping the map pin to the exact location of the yacht when checking out, a delivery will be dropped off within a set timeframe.

As a new start-up company, yachtdrop wished for Fastnet Marketing to create a new ecommerce website with bespoke branding, and design printed marketing materials.

 

 

 

Our Solution

It was important to create a visually stunning website with easy navigation.

  • New branding designed with a bold and contemporary colour palette, using dark navy, bright pink and mellow greys creating an eye-catching brand.
  • Designed and built a bespoke, engaging and fully responsive ecommerce platform, essential as the majority of traffic is likely to come from mobile devices.
  • Created a clear navigation path for placing orders for various locations by using a pinnable map at check out to confirm the exact location, delivering an intuitive user experience.

Outcome

  • Within hours of site launch, a number of successful orders placed for three different locations around Europe.
  • A CMS that can be easily updated by the business, where additional locations can be added in future, helping to support the business as it grows.
  • An eye-catching brand and reliable, intuitive website have combined to create an excellent platform from which to launch this new business, helping to instantly build trust and communicate the company ethos to customers.