WaveWalker BV

brand, content, print, strategy, web

WaveWalker BV provides innovative marine solutions from land to sea

WaveWalker BV is a joint venture company between Fugro and Van Oord. It was established with the shared ambition to design, build and operate WaveWalker 1, the first walking jack-up barge specifically designed to offer a safe, secure solution for marine operations typically affected by extreme locations, tides and weather.

WaveWalker BV already had an existing logo and colour scheme, which they wished to keep. However, a complete marketing strategy was needed for WaveWalker 1 to promote the platform around the world, which is when the team approached Fastnet Marketing.

Our Solution

As a new company, WaveWalker BV required a modern, clean website along with strong branding throughout to help reinforce the brand ethos, and clearly communicate the benefits of employing WaveWalker 1 for marine projects.

  • Fastnet developed the existing branding by adding an emblem, as well as creating a wider colour scheme mixing up the brand colours of blue, red and dark grey with both a white and contrasting background colours.
  • Designed, built and created content for a new, responsive website with clean lines and a contemporary look throughout using the new brand colours.
  • Ensure the new branding is used across the website and all printed materials to deliver a cohesive message, building trust and confidence in the brand.
  • Using engaging graphics, video footage and images of WaveWalker 1 to clearly demonstrate its unique abilities in a wide range of industries.
  • Work closely with the WaveWalker BV on an ongoing basis to create a marketing strategy for the future. This includes social media support and ongoing content generation, in addition to the design and creation of marketing materials.

Outcome

  • Company brand book created to ensure consistent use of branding on the website and all printed materials including logo dimensions, how it can be used and typography. This ensures a robust, cohesive brand is communicated to clients, building trust and helping them stand out from the competition.
  • An engaging, informative new brochure website created to educate and inform the user, encourage enquiries, and improve organic search engine rankings.
  • Ongoing marketing efforts are successfully raising the profile of WaveWalker BV across the industry, including growing follower levels on social media and the booking of projects months in advance.