Rustler Yachts

content, web

Beautiful Yachts,
Beautifully Built.

Rustler Yachts ‘build beautiful boats, beautifully’, but their existing website did not reflect their high end brand and range of stunning, hand built yachts.

They approached us for a complete site redesign that would improve the customer experience and enquiry numbers, function seamlessly on all mobile devices and clearly showcase their products and brand.

With thanks to Shark Bay Films for the video footage.

Our Solution

Using other luxury sectors, such as the motor industry, for inspiration, we designed a clean, easy-to-use website that was visually inspiring.

  • Detailed research to ensure a complete understanding of the brand, competitors and customers.
  • A clean, sophisticated design with plenty of white space and an on-brand colour palette to instantly communicate quality and elegance.
  • Used their existing portfolio of yacht images to full effect, leading the design and creating an engaging customer experience.
  • Built a responsive platform that will work perfectly on any device customers are using.

Outcomes

  • Website now helps Rustler Yachts stand out from the competition with a platform that accurately represents and reinforces everything their brand stands for.
  • A smooth, intuitive user experience with straightforward navigation and beautiful imagery that showcases the products and lifestyle available to customers.
  • Increased number of enquiries from the website, resulting in a packed order book for Rustler.