Red Ensign

content, print, web

The South West’s largest independent brokerage.

A renowned yacht brokerage based in Falmouth, Cornwall, Red Ensign specialises in offshore yachts as the sole factory-appointed brokers for pre-owned Rustler, Bowman and Starlight yachts.

Red Ensign asked us to create new branding for the business, along with an eye-catching e-commerce site to showcase their extensive collection of sailing and motor yachts. They wanted the site to offer a more engaging user experience for potential clients, with plenty of images and information about each yacht.

Our Solution

By using the red and navy blue brand colours throughout, the site has a elegant, top-end feel with large images of yachts along the top banner.

  • Built a responsive platform so the website can be used on all devices from mobiles to tablets.
  • Created an extensive search facility within the site for customers to be able to search for yachts and motor boats easily by refining their searches with, for instance, the boat type, make/model, length of boat and even price range.
  • The site was also divided into three sectors: sailing yachts, motor yachts, and Rustler, Bowman and Starlight yachts.
  • The homepage automatically showcases the newest listed boats for sale for those who visit the site frequently.

Outcome

  • Improved levels of website traffic, creating more opportunities for people to view the collection available.
  • Longer browsing time and an increased level of page views, meaning that site visitors view more boats for longer.
  • Upturn in boat listings and sales, leading to Red Ensign opening a second office in Plymouth and expanding their team.