Royal Cornwall YC

brand, content, print, strategy, web

150 Years of Sailing Heritage

For 150 years The Royal Cornwall Yacht Club in Falmouth has been an integral part of the Cornish marine community.

Aware of the need to position themselves effectively to ensure the continued growth and support of the club, the committee approached Fastnet Marketing for a bespoke support package to boost membership numbers, handle events and update the brand and website.

Our Solution

After detailed research to ensure we had an accurate understanding of the club, its members and competitors, Fastnet Marketing worked with the RCYC to put in place new branding, a new website and a marketing plan for increasing membership of the club.

  • Created fresh new branding that continues to represent the traditional values of the RCYC, and outlined a clear strategy to help the club achieve its goals.
  • Designed and built a new website that would work seamlessly on all devices. To ensure the club continues to grow it is essential to reach out to a younger audience to attract new members, so an engaging, intuitive website was essential.
  • Built a newsletter template and collated existing mailing lists. The club can now easily communicate news, offers and events to members, building loyalty and trust.
  • Worked closely with the club to promote events, develop new signage, and create and distribute printed media such as posters and leaflets to raise the profile of the club.

Outcomes

  • The Royal Cornwall Yacht Club has seen a considerable number of new members and attendees to events, including an increase in younger members.
  • We have an ongoing relationship providing support for a number of events and regattas hosted by the RCYC, including the Falmouth Classics and AZAB race series.
  • We provide consistent support to the volunteer team with website updates, activity reporting and event promotion across digital and printed channels.