Bowman Yacht Charters

brand, content, print, web

Skippered Yacht Charters, Sailing Adventure Holidays, Corporate Events & Day Trips

Bowman Yacht Charters, based in Falmouth, offer chartered yacht sailing experiences in the beautiful West Country and beyond. Their highly experienced skippers ensure a safe and relaxing environment, with a wide range of interesting destinations to choose from.

Bowman Yacht Charters contacted Fastnet Marketing to help them with a brand refresh, including building and designing a new, modern ecommerce website. In addition, they also wanted new printed marketing materials using the updated brand, as well as ongoing content support, such as blog posts and social media scheduling.

 

 

Our Solution

By updating the existing branding and introducing new colours, such as the warm, golden yellow, the website, print materials and content now work beautifully together to help Bowman Yacht Charters achieve their goals.

  • We introduced an updated brand look, simplifying their original branding and ensuring consistent use of their logo and brand colours.
  • Built a new website with a clear, intuitive hover menu for a great user experience, and a clean, engaging layout using the amazing selection of images.
  • Introduced an online booking facility to the website allowing visitors to book either a skippered or a bareboat charter online.
  • Created a ‘Latest News’ page with up-to-date news items and blogs, which not only informs and updates visitors, but also contributes towards SEO efforts.
  • On the water photography and video day, including drone footage to capture video and still images.
  • Ongoing content creating and social media marketing, resulting in a significant increase in both enquiries and conversions.

Outcome

  • Significant increase in the number of enquiries and bookings for both skippered and bareboat charters.
  • First page ranking on Google for all keywords.
  • Ongoing content generation, including blog posts and the filming and editing of a Bowman Yacht Charter video which boosted social media engagement.