WaveWalker BV is a joint venture company between Fugro and Van Oord. It was established with the shared ambition to design, build and operate WaveWalker 1, the first walking jack-up barge specifically designed to offer a safe, secure solution for marine operations typically affected by extreme locations, tides and weather.
WaveWalker BV already had an existing logo and colour scheme, which they wished to keep. However, a complete marketing strategy was needed for WaveWalker 1 to promote the platform around the world, which is when the team approached Fastnet Marketing.
No existing website to support marketing campaigns and raise awareness
Unclear on future marketing direction and strategy to achieve goals
Developed the existing branding by adding an emblem, as well as creating a wider colour scheme mixing up the brand colours of blue, red and dark grey with both a white and contrasting background colours.
Designed, built and created content for a new, responsive website with clean lines and a contemporary look throughout using the new brand colours.
Using engaging graphics, video footage and images of WaveWalker 1 to clearly demonstrate its unique abilities in a wide range of industries.
Work closely with the WaveWalker BV on an ongoing basis to create a marketing strategy for the future. This includes social media support and ongoing content generation, in addition to the design and creation of marketing materials.
Company brand book created to ensure consistent use of branding on the website and all printed materials including logo dimensions, how it can be used and typography. This ensures a robust, cohesive brand is communicated to clients, building trust and helping them stand out from the competition.
An engaging, informative new brochure website created to educate and inform the user, encourage enquiries, and improve organic search engine rankings.
Ongoing marketing efforts are successfully raising the profile of WaveWalker BV across the industry, including growing follower levels on social media and the booking of projects months in advance.