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Mylor Yacht Harbour


ONE OF CORNWALL’S PREMIER SAILING DESTINATIONS

Content Development Mobile Web Design

Mylor Yacht Harbour

With a centre of excellence for the care and restoration of yachts and motor boats, a full service boat yard, a large marina and luxury harbourside holiday lets, Mylor Yacht Harbour has everything locals and holiday-makers need to make the most of their time on and beside the water.

Task

The comprehensive range of services that Mylor offers had lead to their website being clunky and difficult to navigate. This meant it was difficult for users to access information, and hard for Mylor to effectively cross sell and upsell their products and services.

  • Date

    May 31, 2018

  • Skills

    Website Design, Website Development, Content, Online Booking Facility

  • Client

    Mylor Yacht Harbour

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The Problem

  • Existing website difficult to navigate and didn't offer a smooth, engaging user experience.

  • Lack of imagery on the exisiting site meant the range of facilities and personality of the Harbour wasn't clearly communicated.

  • Limited information available for Harbourside Holidays accommodation, alongside unclear booking facility.

  • Lack of support available for social media marketing in the event of on-site team absence.

The Solution

  • New responsive website with a contemporary look throughout using the existing brand colours.

  • Easy-to-use navigation, highlighting their extensive range of services. Extensive photography throughout so the Marina and its facilities are well presented.

  • Rebuilt Harbourside Holidays section with straightforward booking including availability calendar. Icons created to help user clearly identify key propery features.

  • Ongoing content creation and social media marketing, resulting in a significant increase in both enquiries and conversions.

The Results

  • Improved web traffic to the site, offering more opportunities for users to visit the Marina, Boatyard, Marine Services and Harbourside Holidays pages.

  • Ongoing support maintaining the website for Mylor Yacht Harbour, ensuring all features function correctly and site is secure.

  • Clearer navigation throughout the site, that now delivers a more engaging user experience. Request a quote / ‘call back’ system introduced as a new feature.

  • Social media and content support as required for the in-house team, to deliver consistent activity across multiple platforms.