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Integrel Marine


Advanced generator replacement technology

Branding Content Development Mobile Photo/Video Print Strategy Web Design

Integrel Marine

Integrel is the future of power generation afloat, completely replacing stand alone generators by using “spare” capacity from existing inboard engines.

Task

Triskel Marine have spent years developing the Integrel system. They approached us as they were ready to go to market, with a high-profile launch at Southampton boat show. Complete marketing support was required, from branding and website, to printed materials and social media activity.

  • Date

    November 21, 2018

  • Skills

    Branding, Website Design, Website Development, Photography, Video Editing, Content

  • Client

    Bowman Yacht Charters

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The Problem

  • New product without a clear identity, brand or marketing strategy.

  • No website to direct enquiries, share important information or promote product.

  • Lack of high-quality visual content such as photos and videos.

  • No existing presence and engagement with potential clients on social media

The Solution

  • Complete strategy assessment in order to create eye-catching, bespoke brand. All assets and guidelines created for future use.

  • A new website with a clear, clean, engaging layout and a straightforward enquiry facility. Ongoing support & development to ensure always fit for purpose, including the addition of a secure login area for suppliers and installers.

  • Extensive photography and videography work to build portfolio and create detailed instruction videos for installers.

  • Stand design and printed materials for multiple events, including product launch at Southampton Boat Show and METSTRADE in Holland.

The Results

  • Successful launch of Integrel at Southampton Boat Show, leading to multiple enquiries and orders.

  • The Integrel system awarded the prestigious DAME Design Prize 2019, winning both individual category and overall, beating leading global brands to the top spot. Stand design considered as part of the final winner decision process.

  • Ongoing content generation, including regular blog posts and social media activity to build trust and confidence in the product and brand.

  • Extensive range of materials created, including branding assets, multiple video guides and detailed printed installation booklet for worldwide distribution.