Bowman Yacht Charters
Skippered yacht charters, sailing adventure holidays, corporate events and day trips
Branding
Content
Development
Mobile
Photo/Video
Web Design
Bowman Yacht Charters
Bowman Yacht Charters, based in Falmouth, offer chartered yacht sailing experiences in the beautiful West Country and beyond.
Their highly experienced skippers ensure a safe and relaxing environment, with a wide range of interesting destinations to choose from.
Task
Bowman Yacht Charters contacted Fastnet Marketing to help them with a brand refresh, including building and designing a new, modern ecommerce website, print, content and social media support.
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Date
August 30, 2018
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Skills
Branding, Website Design, Website Development, Photography, Video Editing, Content
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Client
Bowman Yacht Charters
Share project
Open Website
The Problem
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Inconsistent branding that didn't stand out in the marketplace.
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A website that offered a poor user experience. No clear details of services or charter booking facility.
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Lack of high-quality visual content such as photos and videos.
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Limited presence and engagement with existing and potential clients on social media
The Solution
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We introduced an updated brand look, simplifying their original branding and ensuring consistent use of their logo and brand colours.
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Built a new website with a clear, intuitive hover menu, a clean, engaging layout and a straightforward booking facility.
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On the water photography and video day, including drone footage to capture video and still images.
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Ongoing content creation and social media marketing, resulting in a significant increase in both enquiries and conversions.
The Results
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Significant increase in the number of enquiries and bookings for both skippered and bareboat charters.
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First page ranking on Google for all keywords.
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Ongoing content generation, including regular blog posts, alongside the filming and editing of a Bowman Yacht Charter video, which boosted social media engagement and follower numbers