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Bowman Yacht Charters


Skippered yacht charters, sailing adventure holidays, corporate events and day trips

Branding Content Development Mobile Photo/Video Web Design

Bowman Yacht Charters

Bowman Yacht Charters, based in Falmouth, offer chartered yacht sailing experiences in the beautiful West Country and beyond.

Their highly experienced skippers ensure a safe and relaxing environment, with a wide range of interesting destinations to choose from.

Task

Bowman Yacht Charters contacted Fastnet Marketing to help them with a brand refresh, including building and designing a new, modern ecommerce website, print, content and social media support.

  • Date

    August 30, 2018

  • Skills

    Branding, Website Design, Website Development, Photography, Video Editing, Content

  • Client

    Bowman Yacht Charters

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The Problem

  • Inconsistent branding that didn't stand out in the marketplace.

  • A website that offered a poor user experience. No clear details of services or charter booking facility.

  • Lack of high-quality visual content such as photos and videos.

  • Limited presence and engagement with existing and potential clients on social media

The Solution

  • We introduced an updated brand look, simplifying their original branding and ensuring consistent use of their logo and brand colours.

  • Built a new website with a clear, intuitive hover menu, a clean, engaging layout and a straightforward booking facility.

  • On the water photography and video day, including drone footage to capture video and still images.

  • Ongoing content creation and social media marketing, resulting in a significant increase in both enquiries and conversions.

The Results

  • Significant increase in the number of enquiries and bookings for both skippered and bareboat charters.

  • First page ranking on Google for all keywords.

  • Ongoing content generation, including regular blog posts, alongside the filming and editing of a Bowman Yacht Charter video, which boosted social media engagement and follower numbers