Marketing for the
Reach a larger audience, increase your online sales and grow your business
The British horse or equestrian industry is such an exciting sector, steeped in history whilst also setting the trends of the current day. It has grown significantly over the last 20 years, and now also plays a big role in British fashion and technology.
In fact, a 2019 survey by the British Equestrian Trade Association showed the horse industry to be worth an estimated £4.7bn, with 27 million people in the UK with at least some interest in the sector.
We’re proud to be helping up-and-coming equestrian brands to reach new customers and grow their business.
We know and understand you, the equestrian sector and your customers. That’s why Fastnet are best placed to help boost your online sales and grow your business.
WE LOVE WORKING WITH...
Not on the list? We only work with businesses that we know we can deliver results for.
If your company falls outside of the list above then please get in touch and we’ll review your business and let you know if we’re able to help with your requirements.
We can help your equine business to form an online digital marketing strategy
The equine industry is known for being traditional, so taking your business online can be a scary prospect. However, to grow your business in 2020 and beyond it’s essential to be able to market, and sell, your products and services online through a proven and repeatable system.
Just think about how it would change your business to be able to generate more new customers on demand – and get more of your existing customers to buy from you again. In short, you need a Digital Marketing Strategy.
That’s why we’ve developed the Fastnet Strategy Day. It’s a full day’s one-to-one planning session with Sarah Leverton, MD of Fastnet Marketing. Sarah has over 10 years experience of strategy planning and digital marketing and is well placed to deliver an equine marketing strategy that works for you.
Sarah will walk you through the process step-by-step and after the session you will get a full report, breaking down your bespoke strategy into a simple-to-implement task list.
If you choose to work with us on a monthly basis then we will then use this strategy as a basis for our own in-house work. We’ll then review your strategy on a quarterly basis, track your progress and make adjustments where required.
Find new customers and automate your business with a equine website
Your website is your shopfront to thousands of potential online customers – it shouldn’t let you down.
Our equine-focussed e-commerce websites are specifically designed to guide customers through the sales process, using our coveted 4-step system.
We have a range of custom-built solutions that we’ve specifically developed to maximise your sales and increase your profits.
And one of the most important aspects of our website development services is that we take away the hassle. We manage every aspect of your website build, from images to copy, setting up the right online processes and training your in-house team to make the most of your new website.
We will deliver a website that becomes the cornerstone of your business – after all, if your website isn’t the hardest working and most profitable member of your team, then something’s not right.
Drive new customers to your equine business with our innovative sales funnels
If you can’t generate more sales on demand, then you need a sales funnel.
The concept of a sales funnel is simple, and it only needs to achieve two things to make a massive difference to your business. It needs to generate a steady stream of new customers, and it needs to encourage existing customers to buy from you again (and promote your business to others). It’s a pretty simple concept.
Executing it, however, can be a little more complex. Some businesses waste hundreds, if not thousands, on advertising and promotion for very little effect. That’s why we’re here to help.
Our sales funnels use the power of the internet to find customers that match a specific customer persona (ie. your perfect customer). We then use a mixture of paid and organic content to drive those people to your website and ensure that you’re established as the authority in your sector.
Through clever systems we can keep displaying content to those website visitors who are interested in your products or services, and gently nurture them until they’re ready to buy.
Once they’re committed, we use a range of techniques to entice them back again and again, and to recommend you to others. Check out more information about our Online Sales Funnels here.
Equine Video and Photography
Great video and photography can be one of the best marketing investments you can make. But it’s not always easy to plan when your shoot is taking place in the great outdoors.
That’s where we can help. We can coordinate every aspect of your shoot, from props and equipment to providing a comprehensive brief and shoot list.
We can also help to script videos and coordinate shoots in a number of locations, as well as provide the final edit so you get exactly what you need to move your business forwards.
To top it off, we also have access to a range of technical equipment, from 4K drones to 360 degree video cameras, to help your project come to life. Contact us today for more information.
Marketing training and coaching for equine businesses
Sometimes you don’t want your marketing to be ‘done for you’. Instead, you want to gain the knowledge required to manage your own marketing in-house.
Fastnet’s founder and MD Sarah provides a range of one-to-one coaching and training opportunities to those looking to expand their marketing knowledge. So whether you’re a business owner looking to get to grips with marketing, or a marketing manager wanting to expand your technical knowledge-base, Sarah is here to help.
Topics Sarah covers include:
– Customer journeys and developing your sales funnel
– Marketing strategy development
– Facebook advertising + PPC
– SEO and digital marketing