GRAPHIC DESIGN & BRANDING
CREATE A BRAND THAT’S ICONIC, MEMORABLE AND REPRESENTS WHAT YOUR BUSINESS STANDS FOR
Branding is so much more than a logo and a colour scheme. A brand should be viewed as the outward-facing identity of your business – and we all know how much first impressions count.
The moment a potential customer comes across your brand, they will make a subconscious decision about your company and your product. It’s therefore essential that your brand properly represents who you are and what you have to offer.
CREATING A STRONG BRAND IS ESSENTIAL IF YOU'RE
HOW DO YOU DEVELOP MY BRAND?
We’ve developed a tried and tested process that keeps you 100% in touch with your brand’s development, whilst taking away as much of the hassle as possible.
First we quiz you on your vision for your brand. This is essential, as the outward-facing persona of your brand needs to dovetail perfectly with your offering.
From this, we create a first round of brand concepts, with the intention of gauging what you like and, just as importantly, what you don’t like.
By the second round of concepts we’ve narrowed the field, and feedback will normally be focussed around the detail. Finally, we focus on getting it ‘just right’, starting with formalising your wider brand values. What is your tone of voice? How would your brand respond in different situations? This is where your brand moves from a concept to it’s own personality and starts to take on a life of it’s own.
Once everyone is happy with your new brand then we pull together your brand guidelines so that you can keep your brand consistent for years to come.